Unapologetic, upfront and infectious are some of the words you would use to describe the work of up and coming artist Rahulfuckedupp’s music. With a string of hits already under his belt, along with a list of collaborations with some of New Zealand’s brightest emerging alternative artists, there is a lot to be excited about for the talented artist. With the recent release of his music video ‘colorblind’, the momentum continues to build. We caught up with Rahul to chat about his personal style of songwriting, using music as a message and his collaborations within the New Zealand music scene.
Rahul’s music is an honest reflection of himself with the artist relying on past experiences and emotion to inspire his art, allowing his music to be raw and authentic.
“My music writing reflects the mood I am in. If I’m angry, I’m going to make an angry song, if I’m upset I’m gonna make a sad song, if I’m on drugs I’ll make a song that makes you feel like what I’m on. When I make those songs, I’m not trying to influence kids to go out and do drugs. I make music that puts you in that same type of wave, so kids don’t feel like they have to go out there and do them, they can just listen to my music.”
Although Rahul’s music seems carefree, there are heavy underlying messages throughout his catalogue, with the artist himself knowing the dangers of drugs and the effects they can have. Because of this, Rahul seeks to inspire a new wave of youth, and show them that anything is possible.
“I want them to realise that anyone in the whole world can do whatever they want to. It doesn’t matter where you’re from or who you are, you can literally do anything you want. If your mindset is strong enough, you can accomplish anything. There’s not a lot of people who truly think like that, and that’s what I want to change. It says in the incomplete manifesto for growth (by Bruce Mau) that to make new words you need to create a new world of thinking, and that’s what I’m trying to do.”
These ideas culminate in his recent video colorblind, which sees the tormented artist fighting off a variety of vices.
“All the girls in the video are smiling and they’ve all got these demon eyes. They know what they’re up to and they’re trying to fuck with me. I know what’s going on and what they’re doing so I don’t really give a fuck.
“You’ll have this one girl that you really fuck with, but then you get so distracted with all these other girls out there that want you, and you just can’t behave and stick to that one chick. They know what you’re up to, and you know what you’re up to, and in that song, I’m drinking too much lean, doing too much Xans and smoking too much and it’s just too much. It’s bad for you and that’s the underlying message behind it, to not do drugs and not do these things.”
This message and positivity continue to build in the artists ‘333’ movement, featuring a range of talented artists across New Zealand. Rahul seeks to continue building momentum to take this movement worldwide. Drawing inspiration from his Fijian roots, ‘333’ is all about the positives.
“‘333’ stands for love and positivity, no cap. But it’s also my area code back in Fiji, I’ve got it tattooed on my fingers. I wanted to put my own meaning on it as well, which is all about love. It’s kind of programmed in my mind that every time I see ‘333’ I feel like I’m going in the right direction. It used to never be like that, so I really had to program my mind to start thinking in a certain way.”
With a real movement beginning to build, Rahul believes there are some very exciting times ahead for the New Zealand music scene.
“I think there’s some fire shit going on here right now. There are so many dope artists around New Zealand, we just gotta keep going and try and take it to the next level. We gotta keep working and get our names out to the world because I know we can.”
With an extensive catalogue of hits, Rahul is no newcomer to the scene. Although recognition wasn’t always given at the start, he credits a tight-knit group of fans who have continued to support him over the years. Over time this relationship has developed into something so much more, with a community of like-minded individuals beginning to form.
“It’s so dope man, I’ve got this handful of people who have been listening to my music since day 1, then as well as people who have come across later. I have this group chat full of my supporters and we all talk to each other a lot, if they’re ever not good they can hit me up. Or if I’m not good and I’m posting weird shit on my story they’ll hit me up. That’s so special to me, I put out my music and I know it actually helps them, mentally. If they’re in a bad mental state my music can help them get out of that, which makes me feel really really good inside.”
With an upcoming show opening for Bladee alongside some of New Zealand’s biggest up and coming alternative artists, Rahul has no plans on slowing down.
“I got a show in Wellington opening up for Bladee, NVRSFT and Pastal Embassy which I’m pretty hyped about. If I don’t have anything planned, I’ll be in the studio whipping up something or working on my craft. I’m never gonna be doing nothing and always working to better myself or learning how to make beats myself.
“My future plans are to keep grinding, keep putting out these videos and trying to get them up everywhere and just do as much as I can. I wanna do all this while I’m young because I don’t want to make it when I’m like 30 years old.”
This hardworking ethos has been instilled since the beginning. With Rahul always looking for ways to improve his craft and develop as an artist.
“When I first started making music, I was making pretty rough songs and they weren’t that good. Then the bro Somber hit me up and he produced a track for me, and it was way better than what I could produce myself, then me and September have done some stuff together.
“The development has been pretty crazy. I literally started off the typical Soundcloud rapper story with the sock on the Mic type of thing. From there I really grew, that was with the help of Somber and September. Everyone has commitments and I know I can’t always rely on them to help me, so that’s why I’m trying to teach myself how to make beats. I think it’s really important to be able to depend on yourself. So, I’m just trying to learn as much as I can so I can keep growing.”
Although the young artist has started to see his share of success and recognition, this hasn’t been without hardship, Rahul revealing his overdose on lean and other substance abuse. Rather than dwelling on these events, Rahul seeks to use them as motivation by looking to inspire a new wave of youth. Showing them the dangers of these substances, and the harm they can bring.
“Not to be a bitch or anything but I’ve had a pretty rough year. I had an overdose, and if you see the colorblind video there’s a shot of my hand. Because that hand is dead and I can’t make a fist with it, I fell asleep for three days on it because of lean. So that’s why I’m working so hard to try and make sure these kids aren’t out doing lean. I’ve seen how bad it is and I want to tell them you don’t need that shit, that’s what I’m trying to tell them.”
Check out his recent video colorblind below;