NEKO: Serious

September 29, 2020

Auckland R&B artist NEKO has released her first single ‘Serious.’

Emerging artist NEKO started gaining traction with her unofficial Soundcloud releases and DIY-style Instagram videos. Since then, NEKO has made features on rising New Zealand Hip-Hop duo Church & AP’s tracks ‘War Outside’ and ‘Hello Hello;’ Kiwi Neo soul-songwriter Noah Slee’s ‘Soulflower,” and most recently, Troy Kingi’s song ‘First Take Strut.’

‘Serious’ is a strong debut release from NEKO. The track strikes a refreshing balance between R&B and soul. The instrumental itself is extremely catchy, with the guitar melody proving a strong hook. The heart and soul of the song, however, come from NEKO’s heartfelt lyrics and excellent vocal performance. NEKO’s harmonies on the track are beautiful and she gives a vocal performance that will send shivers down your spine.

The accompanying music video was created by New Zealand director, editor and photographer Connor Pritchard. ‘Serious’ is a beautifully shot video. Despite the concept being simple; NEKO walking along the beach to the backdrop of a setting sun, the imagery is fantastic and perfectly matches the beauty of the song.

‘Serious’ is the first taste of what NEKO plans to release over the coming months.

You can watch the video for ‘Serious’ below.

And stream the song below.

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